Streamlining Organic Shopping with Intuitive Design
Simply Organic Website
Designed by Kathy Kamangar
PROJECT OVERVIEW
Promote sustainable living by choosing Simply Organic, an online shop offers fresh, organic options with personalized guidance, empowering customers to make informed and eco-friendly choices for their health and the environment.
The Problem
Design an intuitive and visually appealing website for the Simply Organic online shop that showcases their commitment to locally sourced, high-quality organic products prioritizing convenience.
The design should highlight unique selling points, feature fresh, natural imagery, and incorporate a simple color palette and modern fonts. The website should guidance on a seamless and enjoyable shopping experience.
The Product
Simply Organic's online shop offers a modern, visually appealing design with a streamlined user flow for easy product selection and ordering. The concise and clear processes ensure a seamless and efficient experience, reflecting the platform's commitment to simplicity and user satisfaction.
Role
UI Designer
Responsibilities
User flow
Sitemap
Wireframe
UI Design
Design System
Prototype
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Adobe Illustrator
Deliverables
Wireframe
Design System
Mockups
Duration
8 weeks
UNDERSTANDING THE USER
Leveraging Personas to understand user's goals and needs
Persona
Meet Olivia: A Persona Peek
Name: Olivia
Age: 35
Occupation: Yoga instructor and Health Coach
Location: Los Angeles, California
Interests: Yoga, meditation, healthy eating, sustainable living
Age: 35
Occupation: Yoga instructor and Health Coach
Location: Los Angeles, California
Interests: Yoga, meditation, healthy eating, sustainable living
Background: California Native, Plant-Based Wellness
Shopping Habits: Busy Yoga Entrepreneur, Prioritizing Convenience, Quality, and Sustainability. Prefers online shopping and values transparent sourcing.
User Flow
Simplified navigation, seamless experience
DESIGN PROCESS
Sitemap
Mapping the journey for intuitive navigation
Wireframe
Conceptualizing design simplicity with wireframes
User Interface
Elevating experiences through intuitive design
Grid System
Shaping web design, guiding navigation, and enhancing the user experience for seamless interaction and responsive adaptability.
Cards
Organizing and structuring content for seamless user experience
Elevations
Enhancing visual aesthetics and creating layer friction for a dynamic interface
Color Palette
Vibrant hues, modern expressions
Typography
Sleek and impactful typography for a contemporary touch
Iconography
Visual storytelling with crisp and meaningful icons
Buttons
Elevating interactions with purposeful button design, featuring Enable, Hover, and Disable states
Text Fields
Intuitive text field design for effortless data entry
Images
Capturing realism in imagery and showcasing superior quality with a clean theme for product visuals
Design System
Navigating design at scale, a comprehensive Design System sets standards, utilizing reusable components and patterns
Mockups
Crafting precision, turning ideas into reality with detailed mockups
Responsive Design
Adapting beauty and functionality to every screen size for a seamless experience
TEST & REFINEMENT
Prototype
Bringing ideas to life through the craft of interactive prototypes, enhancing the user experience dynamically
Test
Ensuring seamless functionality and optimal user experiences with meticulous testing methodologies with 5 users
Users Recommendation
Adding a hover-enabled summary to the shopping cart icon for increasing the efficiency and quick insights into their selections
Refinement
Refining designs with user input for a seamless and user-friendly experience
TAKEAWAY
Impact
Final refinement led to 100% user satisfaction in usability testing—a testament to impactful UI design.
What I've Learned
In this UI design journey, I've learned the art of balance between aesthetics and functionality, the importance of user feedback, and the transformative impact of thoughtful design decisions. Each lesson has enriched this journey.
Thanks for watching!
Kathy Kamangar
